Advertising: Art, Science and More

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.”

The above lines from the Mad Men could be a timeless classic in beautifully expressing the essence of advertising. Advertising is indeed all about happiness, of being assured, of being worth it, of being taken care of, of being valued and of being loved.

Love of Advertising

Ask any advertiser, what do they love about a job where work hours a tiresomely long and the pressure to come up with new ideas consistently, is high? Whether or not they answer you, their answer would invariably come to rest on one thing – the thrill of creating something which could affect the minds of many.

Like the gloriously heady concept of ‘Dream within a dream’ in the movie inception, the power to affect the minds of others through your art and witticism, is a great one. It is not hard to miss for most advertisers.

Art of Advertising

Also, all advertisers are essentially artists who use their art for a purpose. There is no greater happiness than being able to express yourself through your art and getting paid for it, maybe even obscenely (yes but only if your ‘art’ is loved equally well by others, that is).

Being allowed to be able to be an artist for a career and not be a starving one at that (in fact quite the opposite) is what draws many talented people to advertising and also keeps many working in this line of work despite everything.

Science of Advertising

Any ad concept or a campaign is well researched before coming into picture. This research could be quite in depth and intricate which is directly proportional to the budget of the ad and the stakes involved.

The science of advertising is the complete planning which takes place before an ad comes in front of the audience. There is market research, target audience’s psychology analysis, decisions with regard to place, product, pricing, packaging and people, understanding of the client’s needs and goals plus so much more.

It is only by a proper understanding of the science of advertising that the ad creative’s are briefed accordingly to take over the next step.

People in Advertising

There are several different kinds of people who work in advertising – right from ad visualizers to copywriters to filmmakers to graphic designers to art directors. Each has their own specific role in the advertising ecosystem like an ad director is responsible for how an ad will look like in terms of its visual appeal and a copywriter will be responsible for writing the content for the ad.

Advertising also has its set of mangers and client servicing people who may or may not be involved in the creative process. Normally the ad world creative’s are known to be wild and woolly, bratty and sentimental, poised and wild, simple and complicated, normal and crazy and what-have-you, usually all together in one person.

The people in ad world are generally quite liberal in values and open minded as compared to people in other industries.

Atmosphere at an Ad Agency

Most of the times, an ad agency that you may work at may have quite a chilled out environment. Clothing could be casual on all days (not for the managers and client servicing people though) and more than average make up, revealing clothes, torn clothes etc may all be okay as long as you are producing good work.

Drinks may be easily available and most people won’t mind you smoking. There may be some game room or some games handy that you probably will never have the time to play. Every day may seem to be like a high pressure party where you must keep working too hard to stay.

Architecture and Interiors of an Ad agency

An ad agency may have one of the most interesting architecture or creative decors. With over sized human dolls, interesting paintings on the wall, makeshift furniture, crazy curtains, cool office stationary, spray paintings, swear words, collages or other messages on the walls and what think you, things certainly feel quite crazy and creative in an ad agency.

One surely cannot comprehend what these creative’s may fancy next and which may form a part of the decor. Things present in an ad agency may spell creativity out loud and make a creative person feel amply at home in their imaginative world.

The architecture may be equally interesting with completely round buildings, differently shaped ones or even a fusion of architectural styles.

New age advertising

With the advent of technology, advertising too has moved up the quarters. No more is the ad must sitting in the print or even in the television commercial. Today we find advertising having taken over the short message service (SMS) and OBBD in the phones, social media networks like Facebook, Twitter and LinkedIn, websites like YouTube and blogs with any content worth their salt. Advertisers make sure that anywhere there is human presence; there must be ads to call them to action.

Criticism of Advertising

And like all good things, the field of advertising has had its share of criticism too, chiefly among these, is that it is a field which makes money by fooling people.

While good advertising never writes lies but the whole profession of advertising works on highlighting the good. Sometimes it might happen that the good gets highlighted so much that it may make the consumer blind to other aspects which could be detrimental to them. In any case, too much of even a good thing is harmful.

Hence instead of blaming the sunshine happy field of advertising, it is the consumers who must exercise their own caution while selecting a product and learn to read between the lines.

Science Fair Project Ideas

Science is the study of the natural world. With subjects including Astronomy and Astrophysics, Biology, Botany, Chemistry, History of Geology, Mathematics, History of Physics, and Technology, it is a way to find out how nature works.

Science education consists of making observations, asking questions, and collecting information. This scientific method is practiced in order to make discoveries about the world.

In school where students are exposed to the contributions of natural philosophers and scientists to the history of science from many cultures spanning the ancient and modern times, they learn about the world we all live in and about themselves. They are encouraged to understand that adding new information and making discoveries, as well as correcting errors and misunderstandings are all part of the process of living on this planet. That’s how science works.

To determine whether students are influenced to become scientists (it’s human nature to ask questions and be aware of what surrounds you; science exercises are good starting vehicles for teachers to find out if their students are learning), it is important to let them understand the methods or processes of science through hands-on activities or laboratory work. That’s where science fair projects come in. These projects allow interactions between science and technology and society.

Please note that your science fair project must be about a topic that interests you. What have you always wondered or liked about that topic? Here are some subjects you can choose from.

1. Animals and Insects. What are the common classifications of the animal kingdom? What do they do and eat to survive and communicate? Common and different traits and characteristics of animals and insects. What happens when you enclose an animal or insect in a surrounding different from where it got used to?

2. Solar System: Earth, Sun, Stars and Other Heavenly Bodies. What are the planets and other bodies that orbit it? Characteristics and distances of the planets and other bodies. How does the color of a background affect its absorption of solar insolation? How do you prove life exists in the universe? How does solar energy work?

3. Food and Our Bodies. How humans look like? What do they eat? How do their bodies work? How people get food? What are the food in different places and customs? What are the food names? What is a food chain? What are eating disorders? On which food does fungus grow best? How do acids affect teeth? Can humans survive without water

4. Oceans, Rivers, and Streams. What are the different water bodies that cover the earth surface? What are the other living things and creatures that live under the sea? What are the minerals that can be found in the ocean? How important are these water bodies to our survival? How does the ocean influence the weather? Does the amount of water affect the size of the wave and other water movements? Where is the current of a stream the fastest? How polluted is our water? Will there ever come a time where water on Earth decrease in volume?

5. The Water Cycle. What is it? What are the causes of water cycle? How important is water cycle? What are the sources of water vapor? What are the factors that affect water cycle?

6. Plants, Photosynthesis and Gardening. What is photosynthesis? How does it work? How is it essential to life on earth? What kind of soil is best for water retention? What is the percentage of water in various fruits and vegetables? Does the type of water affect the growth of plants? Which plants and vegetables make the best dye? Can plants deprived of sunlight grow? Is soil necessary for plant growth?

7. Weather. What are the causes of weather? What are moisture, air pressure and air masses? How do changes in air pressure affect the weather? What is a weather forecast? Is there a relationship between phases of the moon and our weather? How does topography affect weather conditions? Are there alternative ways to prevent rain?

Though science may be broadly defined as the development of knowledge about the physical universe, it has so many entries and studies every individual can relate to, or at least there has to be some topic one will find interesting. And through science fair projects, each student is a given a renewed awareness on the importance of nature and its existence.

Defining Science And Its Different Branches

Every student need to take up science. In every curriculum, there will always be science since it plays a major role in this world that we are living in. It is through science wherein man is able to discover new things. Science has many branches and the different branches of science will help the individual with regards to his research study or investigation. When you research something, there is a specific branch of science that you will use. You will apply the different theories and concepts of the specific branch of science on your investigation.

Science may be defined as the development and systematization of positive knowledge about the universe as w hole. It is generally viewed as a cumulative and progressive activity by its nature. Such view, however, have profound philosophical implications and in fact the effort to define the nature of science is in itself part of the history of science.

The aim of education in science is to help the people particularly the young to develop an understanding of the content of science and the methods or processes which the content is produced. Time and dedication has to be given to the different hands on activities or laboratory work. The laboratory work will help explain the different theories of science.

One major goal of including science in education is to provide the people with an understanding of the interaction of science, technology and society. It will enable the individual to have a better view of the effects of the technological and scientific developments to the society and how science has influenced the societal pressures of the society.

As mentioned earlier, there are different branches of science that an individual needs to fully understand the same as how an individual needs to fully understand the functions and features of the stun gun for sale in the market. And since there are plenty of them, only a few and the basic branches of science that is learned at school will be defined here. First is anatomy and physiology. Anatomy and physiology deals with the structure and the organization of living things and how they function in the society like human beings for instance. The different systems of the body are studied and their functions are identified.

Second is chemistry. Chemistry is that branch of science that deals with matter and its interactions with energy and itself. The composition, structure and properties of matter are studied as well as how it changes when it undergoes chemical reactions.

Physics is a branch of science that also deals with the properties of matter as well including its motion through space and time. It also studies the concepts of energy and force. A lot of mathematical computations are involved here particularly when it comes to the measurement of speed and force.

Biology is a natural science which deals with the study of life and living organisms and this includes their functions, their growth, origin, distribution and all the matters concerning their existence. Microbiology focuses on the study of microorganisms, viruses, bacteria and how they can affect the human body. Ecology on the other hand is the study of how organisms interact with each other and how they interact with the environment as well.

There are still many branches of science that needs to be studied and defined. The ones mentioned above are the most common and being introduced in any educational levels similar to how common pepper spray is to women despite of the fact that there are plenty of self defense weapons in the market. Studying science is interesting and it will all help the people to better understand the things that surround them.